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WordPress website by Web Ink, case study, portfolio, ImpelloWordPress website by Web Ink

Rebuild the Impello website while keeping a clear focus on calls to action, message and user flow / goals

The difference with this rebuild was an emphasis on the planning phase. Before I even touched my keyboard, we spent a good couple of hours on the whiteboard brainstorming the message, purpose and intention of this website. Each and every page and section is accounted for and contributes to the whole.

We also collaborated with DCJ Photography for some of the images on the site, namely the pictures of the space and the banner image on the Coworking page.


Events manager
A custom built events manager at the back-end with custom post types and displaying upcoming and past events on the front end with dedicated events pages.

Intelligent booking form
Click on the space you would like to book via the Space Rental page and you will redirected to the booking form with your choice pre-populated and a comprehensive, easy to complete form. Users receive custom auto responders to keep them engaged.

Business directory
A business directory is being developed as part of phase 2 – showcasing the Impello members.

The site has been integrated with MailChimp to build and distribute to a subscriber database.