FAQ - Web Ink

Frequently asked questions

Is Web Ink an international company?

Yes. Although our business is registered in South African, we have done plenty of great work for companies and clients from around the world.

What digital solutions does Web Ink offer?

If it’s digital, we probably do it. This includes web development with WordPress and other CMS platforms, SEO for Google and other search engines, digital advertising and marketing, Google analytics and reporting, content generation, creative development, social media management and more.
Contact us to find out how we can help you.

What is web development?

Web development is the building and maintenance of websites for the internet using applications, softwares, coding, and other digital tools and skills, like those offered by Web Ink.

What is coding?

Coding is communicating with computers to control how they behave. It is an important part of web development and involves the use of one or more programming languages such as HTML, CSS, PHP or MYSQL – all of which Web Ink is skilled in.

What is WordPress?

WordPress is the most popular application used to build and publish websites. It is the industry standard,
preferred by many organisations for its cost-effectiveness and quicker turnaround times. Although it is a free software, building a unique, professional and high-performing site with it requires skill, experience
and often some paid features.

Does Web Ink only develop sites using WordPress?

No, although web design in WordPress is one of our most popular service offerings, we do offer to-fit, from-scratch websites for the organisations that require it.

What is SEO?

SEO stands for “search engine optimisation” (or “search engine optimization” if you’re from the USA), the process of improving the quality of a website in order to rank better in search engine results and attract more traffic.

What is Google Search Console?

Google Search Console is one of the top tools used by website owners, web developers and SEO specialists to monitor and enhance a website’s ranking on Google search results pages. It basically allows you to “talk to” the search engine and explain to it how to read and index your site.

Does Web Ink only optimise SEO for Google?

No. Optimising for Google is the default for most clients in South Africa, the EU and the US since Google is responsible for 90% of the web traffic in these regions. However, we can offer optimisation for other search engines such as Bing or Baidu.

What is digital advertising and marketing?

Digital advertising is also known as online- , internet-, web-, mobile- or smartphone advertising and marketing. It is the process of promoting a business, product or service on digital devices in digital formats, including through websites, search engines, and social media.

What is Google Ads?

Google Ads is a digital advertising solution that allows organisations to bid on advertising space in different formats such as search ads to appear on the search page results, display ads for websites or apps, and video ads for Youtube. Web Ink can manage this solution for our clients.

What is Google Analytics?

Google Analytics is an online data collection and analysis tool that allows users to track and report on web traffic as a measurement of digital marketing effectiveness. It is one of many tools that Web Ink can use to measure the success of the digital solutions that we employ for you and your business.